It appears honesty is not the best policy for The Honest Company. Several primary plaintiffs allege The Honest Company fraudulently labeled produces as “natural,” “All natural,” Naturally derived,” or “Plant based.” However, the plaintiffs asserted that all of the products contained synthetic and/or toxic ingredients. The Honest Company class action settlement results from the merging of numerous different class action lawsuits filed against the company
After the initial filing of a class action lawsuit against The Honest Company, plaintiffs Julie Hedges and Candace Hiddlestone filed a similar class action lawsuit that emphasized the natural ingredients claim was in fact deception, as many of the “natural products included methylisothiazolinone, cocamidopropyl betaine and phenoxyethanol.” After The Honest Company agreed with plaintiff assertions, both parties signed off on the class action settlement in June of 2017.
Terms of the settlement require The Honest Company to set up a settlement fund exceeding $7.3 million. The money goes towards paying class members and the incentive awards for the primary plaintiffs. Settlement funds also go towards paying court costs and attorney fees. The Honest Company has also consented to change company labels and promotional materials. Class counsel stated The Honest Company can no longer label any of the qualifying products as natural or 100% natural. The company must never use phrases such as “no harsh chemicals, ever!” to promote products that contain methylisothiazolinone or cocamidopropylamine oxide.
The Honest Company continues to deny the class action lawsuit allegations. However, the company settled the case to avoid the high costs associated with a civil trial.
What You Need To Know About The Honest Company Mislabeling Lawsuit Class Action Settlement
According to class counsel, eligible class members includes consumers living in the United States who purchased one or more of The Honest Company products listed on the class action website www.THCMarketingSettlement.com between Jan. 17, 2012 and July 10, 2017. Qualifying class members have until October 23, 2017 to opt out of the settlement or dispute any provision of the agreement. The potential award is $2.50 for every qualified purchase of the products listed on the class action settlement website. Eligible class members can receive compensation in the form of cash or a credit towards the purchase of a product offered by Honest.com
The deadline to submit a valid claim form is October 23, 2017. The judge presiding over the Honest Company class action settlement case Honest Marketing Litigation, Case No. 1:16-cv-01125, in the U.S. District Court for the Southern District of New York has scheduled the final hearing on December 8, 2017. Visit the class action settlement website to read the transcript of the final hearing. The class action settlement website also lists the attorneys who represent the class and defense counsels.
Eligible Products Include:
The settlement Class covers all persons in the U.S. who between Jan. 17, 2012 and July 10, 2017 purchased any of the following The Honest Company products:
- 4-in-l Laundry Packs
- 3-in-l Facial Towelettes
- Air + Fabric Freshener
- Auto Dishwasher Gel
- Bar Soap
- Bathroom Cleaner
- Bathroom Cleaner Concentrate
- Bathtime Gift Set
- Bubble Bath
- Conditioner
- Conditioning Detangler
- Deodorant
- Diapers
- Discovery Set
- Dish Soap
- Dishwasher Packs
- Dryer Cloths
- Essentials Gift Bundle
- Essentials Bundles
- Face + Body Lotion
- Floor Cleaner
- Floor Cleaner Concentrate
- Foaming Hand Soap
- Fruit + Veggie Wash
- Glass + Window Cleaner
- Glass + Window Cleaner Concentrate
- Hand Sanitizer Gel
- Hand Sanitizer Spray
- Hand Soap
- Housewarming Gift Set
- Kids’ Toothpaste
- Laundry Detergent
- Mouthwash
- Multi-Surface Cleaner
- Multi-Surface Cleaner Concentrate
- Nesting Gift Set
- Oxy Boost
- Rinse Aid
- Shampoo + Body Wash
- Soothing Bottom Wash
- Stain Remover
- Stain Remover Concentrate
- SPF 30 Sunscreen
- Toilet Cleaner
- Toothpaste
- Wet Mopping Pads
- Wipes
- Wipes – Travel Packs
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